How Long Should You Chase a Dream?

This is going to be one of those posts that has a question, but no answer. That’s because it’s an individual decision. You’re talking to somebody that spent 12 years developing a product before it even made it to market. And someone that hung in there for years as an actor. Some years were great, and I made several movies and TV shows. And some years were spent bartending and waiting tables for what seemed like an eternity. I’ve spent years in a relationship waiting for a ring. So, I’m really not one to tell anyone else when they should give up a dream. I guess the answer is… when you no longer have a passion for it.

dream job

dream job

Yesterday I was told that I would finally be getting a dream job I had been pursuing for about 2 years. But it started way before that. I started planting the seeds for it before I even knew I was looking for a job. And I didn’t know I was planting seeds at all. It started years ago when I went to get a Christmas tree. The guy at the lot was very proud of the trees and wanted to tell the story of how they got there. Most people were in a hurry to get their tree and go home. But I wasn’t in much of a hurry, for a change, and sensed his excitement over telling someone the Christmas tree story. So, I stayed and listened.

He showed me the freshly cut trees that had just come in that afternoon and were still in the refrigerated truck. I can still remember the strong smell of pine. He told me the whole story about how they were grown and shipped and how much pride they took in them. And how the lot gave seasonal jobs to people that really needed them. And I went back to the Christmas tree lot every year to hear the story and pick out a tree.

So, fast forward to the dream job. As it turned out, Christmas tree man was best friends with the hiring agent for said dream job and yesterday he made a personal introduction on my behalf. I got the job. It doesn’t start until the end of next year, but it just shows that it can happen if you’re patient.

When I coach with people who are starting their own business or looking for a job or inventing products, they want things to happen quickly. So do I. If you tell someone it may take years to get their dream job or get their business off the ground they will probably give up. I am pretty sure I might have done the same. That’s where the passion comes in. If you’re not able to sustain it, it becomes harder to keep hope alive.

So, how long should you chase your dream? As long as you still have hope.

 

5 Ways to Stop Procrastinating and Start Blogging

work for yourself as a blogger

work for yourself as a blogger

You can probably guess why I’m writing this post. We’ve all been there. We start out with a burst of blogging energy and enthusiasm, writing like crazy, you can’t shut us up, and then…BAM, writer’s block. I’d like to say I have a great excuse, like I was backpacking through the Andes and didn’t have access to a computer. Now that I’ve said that, I won’t be able to use that excuse when I actually am backpacking through the Andes.

But, no. The answer is simply that I stared at the screen for a few days and literally had nothing to say. I should know better. I teach creativity and innovation and tell others not to let this happen to them. But it happens to even the most creative people.

So, I’m going to take my own advice. Here are a few tips to get back to blogging:

  1. Forget about it!

Have you ever just been driving down the street or taking a shower and you suddenly have a great idea for something? That’s because your brain has been working in the background and it suddenly makes a connection. Go watch TV, take a drive, climb a mountain. Anything! Just get out and do something different and stop trying to force it. Trust that your brain will recalculate. [Read more...]

PR Services

PR SERVICES with ABBOTT & KLEIN:

The Basics

$80.00 per press release

This is for business owners that already know what they want, they just need someone to write up a press release. This doesn’t include submission of the press release to the media.

Best Value

$2500 /month

A typical PR agency charges between $5,000 – $10,000 a month but rarely gives you personalized service. I know, I hired the largest PR firm in L.A. and spent a fortune for 3 months and only got one mention in an international magazine. My firm, Abbott & Klein is a small boutique agency that has represented celebrities, Fortune 500 companies, along with small business owners and inventors. We don’t have the big overhead the larger companies have and will treat your company and products like they were our own. Therefore, unlike the big guys, we don’t take on everyone. If we feel we can’t do an incredible job for you or the business is out of our line of expertise, we won’t take you on. [Read more...]

Coaching & PR Services

Why hire me?

Fifteen years ago I started out with $5.00 in my pocket and no job. Due to a series of circumstances I was basically starting over.

I went from living in a run-down gang neighborhood to flying around the world on a private jet as a TV/film distributor (a 6 figure job I had created for me)  in a matter of a few years. Then I lost it all and started over again. This time I came up with an idea for a new product. I literally had $5.00 and no idea how I was going to get it done.

If you read my blog, you know I didn’t go to college and have never used a resume. Almost every job I’ve had I either created myself or had created for me. I’ve never believed a “real” job ever gave anyone job security. And this is even more true today. I whole-heartedly believe in creating your own jobs. Creating your own job security. [Read more...]

Who’s The Boss?

be the boss

be the boss

I was talking to a friend today who works in an office. She said she really hates her job, but as long as she makes sure her boss is happy, she’s pretty sure she will always have a job. I told her that’s probably not the only thing she needs to be worried about in this new economy, but, whatever.

She said she only has to please one person, but I have to please everybody. At first I thought “I don’t have to please anybody. I’m the boss.” But after giving it some thought, I realized she was right. As an entrepreneur, everybody’s your boss. And since I run multiple businesses that number multiplies greatly. She IS right. EVERYBODY is my boss. And I have to make them all happy. [Read more...]

Life’s Learning Curve

The unemployment numbers lately have been pretty bleak. But for recent college graduates they are even worse. Half of all recent grads are either unemployed or underemployed, meaning there are a lot of very educated people flipping burgers and serving cappuccino.

learning curve

learning curve

I used to dodge the question I would always get asked “So, where did you go to college?” “Um, oh, a school you’ve never heard of”, and drop the subject. I always felt like I was missing out on some kind of secret party that everyone had been invited to except me.

The truth is that I could have gone. I’m sure my parents would have scraped together the money somehow or borrowed it if I had pushed the issue. But I didn’t. Instead I saved up a few hundred dollars and as soon as I turn 18 I left my small town and jumped on a plane headed to NYC.

I had no idea where I was going to go or what I was going to do when I got there. And I didn’t know anyone at all in the city. Talk about not having a plan! But fate had other plans for me. [Read more...]

How Well Do You Know Your Customer?

know your customer

know your customer

I just got back from speaking at the California Public Information Officers Conference on the topic of “Getting Your Message Across: What Great Leaders Know About Storytelling”.

I really didn’t know what these people did, but I decided to do a lot of homework to find out. I’m glad I did because it paid off and they noticed.

The reason I’m bringing this up is because it’s important to know who your customer is. Since I was speaking at a conference, my customer was the meeting planner that hired me. But the “end user” was the people who were in the audience. So I actually had to know both for different reasons.

Let’s say, for example, you have a product or service to sell. You could sell that product directly to the end user, or you could sell it to a distributor, wholesaler, or retailer. With each one, you need to know the needs and concerns of each customer. And some of their concerns overlap. [Read more...]

Product Entrepreneur – Prototype

product entrepreneur

product entrepreneur

I remember trying to explain my first product, swiggies, wrist water bottles when I didn’t have a tangible bottle to show. “It’s a bottle that straps onto your wrist and has a pull top like a regular sports bottle.” People were picturing a regular water bottle that simply strapped onto your wrist.

Even when I made a clay prototype, it still didn’t quite register. The clay was molded into a small bottle type figure that sat on top of the wrist and had a vel-stretch band through it to keep it from moving. The cap opened and closed like a sports bottle.

It wasn’t until I had the finished product in the packaging that people finally went “Oh, I get it!”

Because most people can’t visualize something exactly the way you can with your own vision. So, if you plan on licensing, or even manufacturing yourself, it’s good to have some type of prototype for several reasons. [Read more...]

Product Entrepreneurs – Inventor’s Notebook

inventor's notebook

inventor's notebook

An inventor’s notebook, or also called a logbook, is a special notebook designed for inventors to keep track of all of the details of their invention. This has always been important in the U.S. because we’ve always been a first to invent country. But that will all change on March 16, 2013 when the America Invents Act kicks in.

The first to invent means that the inventor has conceived and “reduced to practice” their idea. So, until March 16, 2012 the inventor’s notebook will be critical. Even after that date, keeping an inventor’s notebook will still add value to your invention. Why wouldn’t you do it anyway? It’s free. And just added proof that the idea is yours and you have been actively working to get it on the market.

You can technically use any kind of bound notebook that can’t be changed or altered, but I like to use ones like The Inventor’s Logbook: An Essential Record Keeping System It includes everything you need to know to document your idea and shows you how to do it step by step.
[Read more...]

Product Entrepreneurs

I just got back last week from speaking at the ASD international retail conference in Vegas. The speech was on using innovation for competitive advantage. I was happy to see such a good turn out, not just for my speech, but for the whole conference.

ASD is a consumer goods trade show, which is actually 6 shows in 1. Gift, fashion, jewelry, health, beauty, and toys/novelty. It was a huge gathering of manufacturers from around the world and was hard to take in the whole show in one day. It wasn’t all work and no play. The first night was a rockin’ 80′s party hosted by 80′s pop star Debbie Gibson.

product entrepreneur

product entrepreneur

What surprised me as I walked the show was the number of products that have been on the market for years that I’ve never heard of. Like the all natural, non toxic insect repelling Bug Button and Super Band. Or the Chillit Bags beverage coolers.

Then there were the new products like Kisstixx. Dallas Robinson and Mike Buonomo were big winners on Shark Tank when one of the sharks, Mark Cuban, took a liking to their products and made them partners. Kisstixx is a great example of putting a new twist on an old idea, chap stick. The idea is that a chemical reaction is created from two different flavors when 2 people kiss. Their new product is just as cool…breath spray that does the same thing. Even without the kissing partner, their chap stick is the best I’ve ever tried. I met them at their booth at the show and they are genuinely nice, down to earth guys. I wish them the best. [Read more...]

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