As a product entrepreneur you’ve spent a lot of time and money developing new products, whether physical or digital. Then one day you Google your product keywords, and up pops a page with your exact product on a Chinese website, or any website for that matter, with a different name. Someone is profiting off of your hard work!
I know how this feels. As an inventor with a patent and trade dress on a product I was shocked to see my own picture of me wearing my product on a Chinese website. As I looked further I saw even more of them. Some used my pictures and some even used the trademarked name.
I had noticed that business had slowed down quite a bit, but couldn’t figure out why. Now I knew. I spent the next few months contacting infringers to ask them to remove the product. Some didn’t know they were infringing and took it down. Some ended up becoming my customers and bought from me. But I had to fight the ones that were left. And even now I spend up to an hour every day knocking counterfeiters off the Internet.
So, how do you protect what you create from infringers? I posed that question to several product entrepreneurs who each had their own way of dealing with infringement.
Sandy Stein – Finders Key Purse (r)
I invented Finders Key Purse(r) in 2004 while I was a flight attendant. I used my flight attendant friends to help me sell in to the retail gift industry, and in 2005 we sold 1 million units. Since this was done with my friends, we were sort of underground, but after those million units were sold, the copies came up instantly.
Luckily for me I had started the patent process when I first invented it in April 2004, so we had that to protect us but soon realized that it wasn’t much in the way of protection as the small companies would give up with a lawyer letter, but the bigger ones decided to keep going. We finally got our patent a few years later, and had to spend $1 million in legal fees to get one of the biggest infringers out of the market. Since Finders Key Purse(r) is our flagship item, I had to pursue this infringer at all costs, or he would have taken over the market with a similar product with a lesser cost. OUCH! We won-the infringer is no longer selling, but he went BK to get out of paying us.
Lesson learned. If you want to get a patent, that is not too expensive. If you want to protect and defend your patent, that is extremely expensive, and you need to decide the value of the protection. Had we not had a patent, I am sure we would be out of business today with that infringer and several others who said that they didn’t want to battle me since my patent was so good and I was so litigious.
Stephen Lesavich, PhD, JD. – Founder & CEO of Coconut Avenue, Book Publishers, Intellectual property attorney, and technology expert
Here is what we do to protect our books:
A U.S. federal copyright application is filed for the content of all our
books and the book cover as well.
Information on copyrights can be found at www.loc.gov/copyright
This allows an infringer to be sued in federal court if the book contents or cover is copied.
If there is a tag line or branding associated with the book, a U.S. trademark application is filed.
This allows an infringer of a tag line to be sued in federal court if a tag line is copied. [Read more...]