Archives for February 2013

Are You Romancing Your Joint Venture Partners?

Valentine’s Day had me thinking about relationships of all kinds. Not just significant other, but friends, family, and business relationships. Which brings me to this question “Are you romancing your joint venture partners?” A joint venture is one of the best things you can do to increase your business. It’s a synergy between two or more entities where you share costs, risks, and rewards. It’s a way to acquire skills, new customers, and new markets quickly.

joint venture partners

joint venture partners

But, just like your relationships with significant others, you need to romance your joint venture partners. Always think about what you have to offer and how you can help the other person. A joint venture arrangement has to be a win-win for all parties involved for it to work. Partner with people who have as much to offer as you do and then make it worthwhile for them to want to work with you.

A good place to start is with people you already know. And if you don’t know them, follow them and get to know them. You don’t want to get into a partnership with someone who expects you to do all of the work and doesn’t offer anything in return. Just like in your personal life, that gets old quick. Do your homework and learn how the other person operates. I watch people to see how quickly they expand their business and whether they are going to stick with it or not. I like to know that the other person is going to work just as hard as I do. [Read more…]

How to Be a Real Fan

I just got a nice letter from a fan of a movie I did with Dan Haggarty years ago. The movie was called “Elves“. It was a campy horror movie that was a B movie cult classic. I still occasionally get letters from people who have seen and appreciated the movie. It’s probably not for everybody, but if you like that kind of film, check it out.

The letter was detailed and not a carbon copy of a letter that’s sent to hundreds of people in a mass mailing. This got me thinking about how we connect on a personal level. Everyone wants to be appreciated and called by name. We want to know that someone took the time to learn something about us, whether it’s reading our blog or website, or in this case, watching my movie. In other words, be a real fan.

how to be a real fan

how to be a real fan

When I used to work in film casting it was always surprising to me when actors came in to audition and didn’t know anything at all about our company or any of the movies we made. One of them was an Academy Award winning film, but rarely did any actor mention it. I wouldn’t have cared if they liked it or not, but at least having some knowledge about what the company did would have been helpful.

So, who are you a fan of? Think beyond just the A list celebrities. I’m sure they already get tons of mail. Think about the people that you really admire who aren’t on the list. I’m sure, like me, they would appreciate getting a letter that shows that they know and enjoy your work. Be authentic and just speak from your heart. You never know if that person will think of you for a job or pass your information on to someone who could help you.

Read this about a special fan letter to an author.

Also, think about people who aren’t in the spotlight. Or maybe they are up and coming. Someone who does make it to the top will most likely remember that you “knew them when”. And even if they don’t, at least their autograph will be valuable.