Archives for December 2013

Why Promotional Products Are Better Than Advertising

unique promotional products

unique promotional products

Promotional products are things like hats, mugs, T-shirts, water bottles, pens and basically anything else that you can put a logo on. If you look around your office or home you will probably see many different promotional products lying around. This is one reason why promotional products are better than advertising… people actually keep them. They are usually useful and are things that you might buy anyway, like pens and mugs.


Unlike advertising, you know exactly who got them and that the right people did indeed get them, because you control the process. An ad might not always get to the audience you’re targeting. With promotional items you can give them exactly what they are looking for, and since they want the product anyway, they will be much more likely to keep it around. [Read more…]

Overcoming the Fear of Starting a Business

starting a business

starting a business

Not everyone could or should be a business owner, but don’t let the fear of starting business stop you from becoming an entrepreneur. Most people have a list of excuses that stop them from ever taking the first step. Here are a few of them.

It’s Too Risky

Yes, it can be risky to start a business. Risk comes with the job of being an entrepreneur, but so does reward. And the more you risk, the more chances you’ll have to be rewarded. In the past it was considered more risky to start a business than to work a steady job. But in these uncertain days of rampant unemployment and the constant fear that the axe will fall even if you do have what you think is a steady job, starting a business sounds a little less risky. Like any game, the only way to win is to play. You’ll never reach your dreams sitting on the sidelines.

I Don’t Have the Money

Guess what, unless you get really lucky and find someone to give you a lot of money with no attachments, you’ll never have enough money to start a business. The best way to start a business is with no money. You simply have to be more creative. And it’s usually the most creative things that work the best anyway. You’ll have to run the business yourself, which means you’ll learn every single aspect of running a business from the ground up.

I Don’t Have the Time

If you’re working another job, great! You’ll have an income and you can work on your business on the weekends or after your regular job. If you’re unemployed, great! This means you’ll be able to spend all of your time on it and can get it up and running even faster. [Read more…]