Archives for August 2014

How to Utilize Google + to Connect with Influences as an Entrepreneur

It’s always nice to hear about modern day rags-to-riches stories like Dropbox or Soundcloud that are now worth millions, but for most entrepreneurs, it’s more of a rags-and-more-rags sort of tale. Bootstrapping a business wouldn’t exist if it wasn’t worth it, but the personal effort involved is steep. Using every tool available is the only way to pull yourself out of obscurity and connect with the right people, which means using even the toughest social media outlets like Google +.

Google +

Google +

Google+ certainly had more than its fair share of teasing from the peanut gallery as it failed to become the next big social media hit to topple Facebook. Believing it’s a social wasteland though would be a sizable mistake. Most people agree that while Google+ is not the premier hangout for the average consumer, it has been generously adopted by professionals of all kinds as more of a laid back version of LinkedIn.

While this makes it a small pool teaming with raw influencers for the masses, getting with the right people isn’t as easy as one might assume. Google+ has a much different framework than social forums like Facebook and Twitter. Where these sites pride themselves on equal playing fields of public information, Google+ is built on exclusive memberships within tight circles.

For any optimistic entrepreneur, the best method to find the right people is find the almost right people that will get you to where you want to be. Share content with people that will take interest and encourage them to repost. As more people positively engage with content, the more circles it will find, eventually leading to those with the largest platforms.

Take Advantage of the Differences

Although Google+ may be more complex than other social media, it shouldn’t be feared but embraced especially by the startup society. Boasting features that other social media sites can’t hold a candle to, Google+ has a unique way of playing to anyone’s strengths allowing for a deeper expression of personality. Hangouts are perhaps the best examples of creating a more immersive and personal experience. “Hangout” with journalists, bloggers, and others that could deeply connect with your ideas. [Read more…]

3 Ways to Make Customers Buy

There’s a lot of discussion out there about how many times a customer needs to see your product before they will buy it. Some go by the rule of three, some by the rule of seven, and some say there are no rules on ways to make customers buy. This discussion has been going on since 1885, when an advertising dude, Thomas Smith, wrote a book called Successful Advertising.

ways to make customers buy

ways to make customers buy

According to Thomas a customer needs to see or hear about your product or service 20 times before they will buy it. That sounds like a lot, but the average infomercial could rack that up in a couple of days. There are some companies who think you need to see their products 20 times an hour to get it. It’s like Chinese water torture, where drops of water are slowly dropped on the victim’s forehead until you go insane. I want to get out my credit card and scream “Okay, okay. If I buy the pasta strainer will you make it stop?!”

Here is the list that Thomas Smith put together for his guide:

The first time people look at any given ad, they don’t even see it.
The second time, they don’t notice it.
The third time, they are aware that it is there. [Read more…]