Several years ago I entered my running product in an industry awards contest that was sponsored by NASDAQ and launched at a large, well-established fitness trade show. After a few rounds it finally ended up being one of the semi finalists.
Before the trade show we were an unknown company with a brand new product, and we were struggling to get some traction and recognition with retail buyers.
Because of the contest we had buyers visiting our booth, which was hidden in the basement floor of the trade show. And at the end of the show NASDAQ had a party for the semi finalists, along with a lot of publicity.
This happened again when we won the Toyman award for innovation and quality, as voted on by consumers, and then became a product of the year in Creative Child Magazine. We got an extra boost in traffic and sales after both of them.
So, is it a good idea for small businesses to apply for awards? Do they help? Here are a few responses from small business owners: [Read more…]