Hiring What You Don’t Know

I remember taking a tour of a friend’s office and warehouse once. Okay, it was more like a compound. It was unassuming from the outside, but on the inside it was like a surreal toy factory.

There were different divisions that handled some thousand or so products. You could walk through the hallways and see teams of people working on new designs and packaging. Then there were other groups working on catalogs and marketing. All typing away at their computers.

So I was a little surprised that the owner, the big cheese, the head honcho, really couldn’t use a computer at all. Here was a multi-millionaire that had started this business in a one room apartment with no money and built it into a powerhouse. But he could barely send an email. When I asked why, he said he hired people to do what he couldn’t do, or didn’t want to do, and spent his time doing what he was best at.

I’ve spent the past few days trying to figure out how to put an HTML banner on my site. This is not something that’s easy for me to figure out and I’ve wasted a lot of valuable time. So, I finally decided to take my friend’s advice and hire someone for a couple of hours to come over and do it for me. [Read more…]

Branding a Blog

branding a blog

branding a blog

Whether you’re creating a new blog or a new business or a new product, the questions are the same. “Where do I start?” “What kind of image am I putting out there?” “Will anyone find me?” and “Will anyone care?”A lot of thought should go into branding a blog.

Some people hate new beginnings because it means change. Change is scary. Change is risky. And change is a lot of work. But I like to see a new beginning as a journey, a work in progress. Create for Cash is the journey of a bootstrapping entrepreneur. Sometimes it’s lonely, often it’s scary, but it’s always exciting.

It started years ago when I got fired from a job I hated. Not only that, but it was a commission only job where I didn’t make any money. I took the job because it had flexible hours, and at the time I wanted to be able to audition for TV commercials. One day I booked a TV commercial for a phone company. I found out the night before and couldn’t call in to work. So I called from the set while the cameras were rolling and my boss fired me while we were taping. I was crushed. I was fired from a job I hated, where I didn’t make any money and I was still crushed. [Read more…]