The two most important words in the English language are “please” and “thank you”. You should be using them every single day. So on Thanksgiving weekend not only am I grateful for friends and family, but for all of the customers and clients I’ve had through the years.
It should go without saying that as a business owner you should have great customer service, but you should also make a point of thanking your customers personally. It really goes a long way. The Journal of Marketing conducted a study about the positive reinforcement of customers. They found that customers from one retail store who were called and thanked showed a 70% increase in sales. There was only a 30% increase when they were also told about a sale. [Read more…]