According to Wikipedia, synergy is defined as “two or more things functioning together to produce a result not independently obtainable alone”. It comes from the Greek word synergia, which means “working together”.
There are only so many hours in a day, and only so far you can take your business before you start to burn out. That’s when you might want to think about partnering up for some added business synergy. If you’re a new company, with new products, you need to pay your dues a little and earn some ‘street cred’ before you start approaching others for a joint venture. Everyone will want to know that you’re trustworthy, and that your products do what they say they will first.
They’ll want to make sure you’re not a scammer, flake, or con artist. They’ll want to make sure you have more Facebook friends than just your mom and your best friend, and that you have a good understanding of how business works. In other words, their reputation is at stake. After all, they’ll be introducing you to their inner circle of a few hundred or a few hundred thousand buddies, and they don’t want to be embarrassed. So, make sure you’re ready.
I’ve spent the past year and a half putting together several great products. Everything I do is geared towards the entrepreneur in some way, even if it’s how to get a job the entrepreneurial way. [Read more…]