In Sales, No Means Maybe

I know it sounds crazy, but I’ve actually grown to love cold calling. I like that it’s active, not passive. And it’s infinitely fascinating to deal with human nature on such a personal level that you’ll never be able to get from an email. That’s not to say that everyone is nice or that everyone says yes. In fact, most people say maybe. And even when they say no, many are still saying maybe. At least that’s what I’ve learned in the past couple of weeks.

selling

selling

I sell everything from products to services and talk to a wide variety of people. Meeting planners, small business owners, mom bloggers, promotional products distributors, retailers, wholesalers, etc. I talk to people from all over the world in countries I never even knew existed.

If I contact someone and they flat out say no to me, I cross most of them off my list. So imagine my surprise this week when I was contacted by two companies that said no before. I had to go back and check my records just to make sure. Yep, great big X across the page. (yes, I still write things out by hand) It wasn’t a casual no, but more of a “hell, no” Not interested, no way, no how. These were calls that were completely out of the blue. This time it was a bending over backwards to please kind of call. Okay, I’m stumped. Pleased, but stumped. [Read more…]

To Whom it May Concern

cold email

cold email

Cold emailing. It’s kind of like cold calling, but without the really scary part where you have to talk to a live person and get rejected. Sometimes over and over again. Hiding behind an email may feel safer, but it’s less likely to get a response, especially if it’s not done right.

I got a cold email today from a company that wanted me to hire them as a publicist. It started with “To whom it may concern”. Okay, already I’m going to delete it, but not before checking out their site. This is already more homework than they did on me. It just takes a few extra minutes to at least look through someone’s site before contacting them, especially when you’re asking someone to spend $5,000 a month.

If they had looked through my site they would have seen that I have quite a lot of PR already and just by Googling swiggies and publicity my Linked In info comes up on the first page along with the title of “publicist”. [Read more…]

Learn to Love Cold Calling

For all those people that would rather get their teeth drilled than make cold calls, listen up. I really don’t know anybody that enjoys making cold calls, including me. But if you want your business to be successful you will have to get used to the fact that you are going to have to do it.

cold calling

cold calling

I know what you’re thinking, “I’ll just hire someone to do that”. Well, you could do that, but you also need to learn how to do it yourself. Nobody can sell your company, products, services, like you.

Instead of dreading it, learn to love it. “No way!” you’re saying. “I will never learn to love cold calling”. It is especially hard right now in this down economy. People are less likely to want to talk to you and definitely not in the mood to be spending money. But that is why you need to be doing it now. If you can succeed at cold calling now it will only get easier. [Read more…]