For all those people that would rather get their teeth drilled than make cold calls, listen up. I really don’t know anybody that enjoys making cold calls, including me. But if you want your business to be successful you will have to get used to the fact that you are going to have to do it.
I know what you’re thinking, “I’ll just hire someone to do that”. Well, you could do that, but you also need to learn how to do it yourself. Nobody can sell your company, products, services, like you.
Instead of dreading it, learn to love it. “No way!” you’re saying. “I will never learn to love cold calling”. It is especially hard right now in this down economy. People are less likely to want to talk to you and definitely not in the mood to be spending money. But that is why you need to be doing it now. If you can succeed at cold calling now it will only get easier. [Read more…]