Hiring What You Don’t Know

I remember taking a tour of a friend’s office and warehouse once. Okay, it was more like a compound. It was unassuming from the outside, but on the inside it was like a surreal toy factory.

There were different divisions that handled some thousand or so products. You could walk through the hallways and see teams of people working on new designs and packaging. Then there were other groups working on catalogs and marketing. All typing away at their computers.

So I was a little surprised that the owner, the big cheese, the head honcho, really couldn’t use a computer at all. Here was a multi-millionaire that had started this business in a one room apartment with no money and built it into a powerhouse. But he could barely send an email. When I asked why, he said he hired people to do what he couldn’t do, or didn’t want to do, and spent his time doing what he was best at.

I’ve spent the past few days trying to figure out how to put an HTML banner on my site. This is not something that’s easy for me to figure out and I’ve wasted a lot of valuable time. So, I finally decided to take my friend’s advice and hire someone for a couple of hours to come over and do it for me. [Read more…]