How Well Do You Know Your Customer?

know your customer

know your customer

How well do you know your customer? The more you know about them, the better you’ll be able to serve them.

I just got back from speaking at the California Public Information Officers Conference on the topic of “Getting Your Message Across: What Great Leaders Know About Storytelling”.

I really didn’t know what these people did, but I decided to do a lot of homework to find out. I’m glad I did because it paid off and they noticed.

The reason I’m bringing this up is because it’s important to know who your customer is. Since I was speaking at a conference, my customer was the meeting planner that hired me. But the “end user” was the people who were in the audience. So I actually had to know both for different reasons.

Let’s say, for example, you have a product or service to sell. You could sell that product directly to the end user, or you could sell it to a distributor, wholesaler, or retailer. With each one, you need to know the needs and concerns of each customer. And some of their concerns overlap. [Read more…]