When it comes to information, it seems like everything is free these days. Free ebooks, free white papers, free newsletters, free videos, free blogs, and free webinars. Since content is king, the average information guru has to churn out an astronomical amount of content. And not just any content. It has to be well-researched, well-written, top quality content if you want people to read it, share it, and come back for more. And after all that hard work you’re just expected to give it all away for free. Where does it end? And how can your information marketing business survive and thrive in the free economy?
Here are several ways businesses are making money from the free economy:
- Advertising – Most blogs and newsletters are free. But trust me, they take an enormous amount of time to maintain. That’s time that could be spent at another job making real, cold, hard cash. Even if you don’t count the years of sweat and blood equity someone has invested to gain the knowledge you read in a blog or newsletter, it takes a lot of time to research, write, and edit the blog or newsletter itself. I’ve read comments where people have complained about a blog having ads on it. Really? Bloggers and info producers [Read more…]