A Forbes Insight survey revealed that 8 out of 10 executives said they preferred face to face meetings as opposed to online or videoconferencing to build more meaningful business relationships. This proves what I’ve always believed to be true, that no matter how much technology we have, nothing beats a good ‘ole fashioned face to face meeting for putting together a strong business network.
A friend of mine who runs one of the most successful concert promotion businesses told me that he started his business with the idea that he would always make a point of meeting a potential customer or partner in person no matter where they were in the world. And he has stuck to that to this day. He’s racked up millions of frequent flyer miles and traveled to almost every country in the world.
His extensive phone book isn’t just for show. Because of his years of using this business tactic, he can literally pick up the phone and get almost anyone on the phone. And if he doesn’t have their number, he knows someone who does. But he accomplished that by building his network one person at a time and meeting them face to face.
A recent survey by the Meetings Mean Business Coalition found that 96% of small business owners got a return on investment with face to face meetings. For this reason, over 90% of those same small business owners say they plan to continue going to live meetings and events. This is good news for anyone who works with small business owners. Make sure you find out what conferences and events they attend and arrange to meet them there in person. This is also true if you want to work for a small business. Many say they prefer to find potential employees at a live, face to face event.
Here are some reasons why small businesses should have face to face meetings: [Read more…]