Are You Creating Loyal Customers?

loyal customers

loyal customers

I would be willing to bet that most people are creatures of habit. Not that there’s anything wrong with that, because when we find companies we like we tend to stick with them. That could be a brand of clothing or a type of car or the restaurants we frequent. And we usually tend to stick to our own neighborhood restaurants for various reasons.

So, when I found out one of my favorite restaurants had gone out of business, it was sad. This is where I spent many Thanksgivings and Christmases enjoying the holiday special of turkey and pumpkin pie.

I went through the restaurant reviews and found out that I wasn’t the only one that felt that way. In fact, some of the reviews were quite interesting. [Read more…]

Honesty in Business

On the way to walk the dogs today I dropped some money in the elevator. I was already at the end of the street when my neighbor chased me down to return it. She could have taken it. No one would have known. But that simple act of honesty really made my day. I already think highly of this new neighbor and will go out of my way to help her if she needs it.

honesty in business

honesty in business

The same thing happened again the other day when I went to have a workbook printed at a small print shop in the neighborhood. The owner gave me a quote a couple of weeks earlier based on a printed sample I showed him. But when I sent it in on disk it turns out it was much cheaper than the previous quote.

He charged me the cheaper rate, but I really wouldn’t have known otherwise if he hadn’t been honest about it. I’m certainly not a big customer, but after that I will be a loyal one. And that’s one of the best reasons to be totally honest with your customers. They will appreciate it and remember it. They will also be more likely to spread the good word about your business either through referrals or testimonials. [Read more…]

Learn to Love Cold Calling

For all those people that would rather get their teeth drilled than make cold calls, listen up. I really don’t know anybody that enjoys making cold calls, including me. But if you want your business to be successful you will have to get used to the fact that you are going to have to do it.

cold calling

cold calling

I know what you’re thinking, “I’ll just hire someone to do that”. Well, you could do that, but you also need to learn how to do it yourself. Nobody can sell your company, products, services, like you.

Instead of dreading it, learn to love it. “No way!” you’re saying. “I will never learn to love cold calling”. It is especially hard right now in this down economy. People are less likely to want to talk to you and definitely not in the mood to be spending money. But that is why you need to be doing it now. If you can succeed at cold calling now it will only get easier. [Read more…]

Creating an Award Winning Business

Everyone loves a winner. We want to be associated with winners, get close to winners, be friends with winners. Maybe deep down it’s because we hope that some of that luck will rub off on us. And it’s the same with a business.

If you want to prove that your business is worthy, there’s no better way than to start winning some awards for it. I think it’s great because it forces you to go through each segment of your business and figure out how you can, not only make it better, but how you can make it worthy of an award.

award winning business

award winning business

I’m writing this on the heels of an award won by swiggies. The consumers voted and gave swiggies the Toyman Award of Excellence for innovation and quality.

Winning an award is validation that you’re doing something right. It’s validation that other people think your business, or products or services are as good as you think they are. And you should shout that from the rooftops. In fact, other people will probably already be shouting it. Winning awards gets you noticed. It gets you prestige in your industry.

The first award I entered was the NASDAQ Product of the Year award. I was up against some large companies and the winner was actually the one that got the most votes. To get in the running you were judged by the industry. But the winner was chosen from the most votes. I made it to semi finalist and NASDAQ had a big party for the winners. It was a very nice party! [Read more…]