How to Sell Over the Phone

cold calling

cold calling

I made a call to a company today to find out about their legal services. The guy on the phone¬†used the word “like” every few seconds. This made him sound unprofessional, and made me uncomfortable having him handle any legal issues. I would feel equally uncomfortable with a doctor who talked that way, but it really goes for anyone in a business position.

This got me thinking about how people can make slight changes in their voice and etiquette that will help them sell more over the phone.

  • Eliminate the word “like” – We all like to be liked on Facebook, but like, the word is like, totally overused. Nothing screams being unprofessional more than overusing that word. Like anything (used correctly here), you can break yourself of the “like” habit. The next time you start to say the word, pause briefly and continue. The more you practice not using it, the easier it will get. Practice not using it at all and you will eventually become more articulate. [Read more…]