For anyone that’s ever had a Jack Russell and given them a task to do, you know that they absolutely won’t quit until they figure it out. I had a Jack Russell named Chloe, that I nicknamed Houdini. She could figure out how to get into or out of anything. I still don’t know how she managed to get out of her locked crate.
I once put a treat just out of reach of her on top of a pile of boxes, and watched to see if she could get it. She tried jumping at it, but that didn’t work. She tried climbing on a table and leaping in the air to get it, but that didn’t work. For at least a couple of hours, she tried every clever way she could think of to get that treat. There was no such thing as ‘can’t’ to Chloe. She was going to get that treat. She eventually used a nearby broom and pushed the top box off.
If you want to market your product, service, or business, you have to think like Chloe. You have to market like a Jack Russell. Most things you do probably won’t work on the first try. You might get lucky once, but marketing is an ongoing process. You can’t just set it and forget it. [Read more…]