Where There’s a Seller, There’s a Buyer

selling

selling

I was helping a friend clean some things out of the office the other day. He is a talent scout for musicians and had boxes of old demo tapes from the 70’s and 80’s. Just for fun I played a few of them to see what kind of musicians he turned down.

As the music played, he cringed and said it was some of the worst music he had ever heard. He never signed any of the artists and said to throw the tapes in the trash. Well, I hated to admit it, but I thought some of it was pretty good. What was I missing? I mean, I know I’m not an American Idol judge and really don’t know anything about the music industry, but I am a consumer and I did used to buy music.

I started wondering, if I liked it, I wondered how many other people in the world would have liked it too. Okay, so maybe the industry never released that music and it never made it on the radio or top 10, but surely there had to be a market for it somewhere. [Read more…]

Product Entrepreneur – Prototype

product entrepreneur

product entrepreneur

I remember trying to explain my first product, swiggies, wrist water bottles when I didn’t have a tangible bottle to show. “It’s a bottle that straps onto your wrist and has a pull top like a regular sports bottle.” People were picturing a regular water bottle that simply strapped onto your wrist.

Even when I made a clay prototype, it still didn’t quite register. The clay was molded into a small bottle type figure that sat on top of the wrist and had a vel-stretch band through it to keep it from moving. The cap opened and closed like a sports bottle.

It wasn’t until I had the finished product in the packaging that people finally went “Oh, I get it!”

Because most people can’t visualize something exactly the way you can with your own vision. So, if you plan on licensing, or even manufacturing yourself, it’s good to have some type of prototype for several reasons. [Read more…]